Meanwhile, Corona gave the new main sponsor a powerful boost: Sales rose by 40 percent in 2020. A year earlier, before the pandemic, it was a fifth more. This creates the curious situation that the sponsor makes less sales than the sponsored: Manchester United came to 580 million euros in the 2019/2020 season. For Teamviewer, the deal accounts for a tenth of sales from 2020, which was around 460 million euros and is expected to reach one billion in 2023. “But we are of the opinion: We have made a good deal for ourselves.”įor the club, £ 40 million means a decrease compared to the previous main sponsor, the car brand Chevrolet, which is said to have paid £ 52 million.
“We do not disclose the exact value,” said a spokeswoman on the phone. Many rub their eyes: a little more than 40 million pounds (46 million euros) per year, Teamviewer can cost itself to be placed on the chest of the “Red Devils”, as the FAZ has learned from industry circles. On the other hand, there is the new main sponsor: the Swabian software provider Teamviewer, whose experience in sports sponsoring is limited to the national handball league team Frischauf Göppingen. The owner is the Glazer family from America.
On the one hand, the football club Manchester United, which was looking for a main sponsor: one of the largest football clubs in the world, according to its own statements, with more than a billion fans around the world. It’s a deal between two dissimilar companies.
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